QR codes: Tactical marketing opportunity

I magine that your clients looking in your eyes, in seconds, transmit color all the information they need at that specific about your product or your service now. This seems a little far-fetched? Well, this scenario is closer to real life than you could imagine ... with a little piece of technology called QR code or "Quick Response" for "rapid response". Here we are entering a new win-win concept as a marketing tactic becomes an opportunity for people.
The advent and growth of mobile technology - the use of smartphones that allow consumers to access the Internet from almost anywhere - has really climbed the popularity of QR codes, it's amazing, have been almost 10 years (we speak of the workings of QR codes in more detail in this guide.) Mobile technology provides the hardware that connects the presence of your online business (website) to your customers when they have access to their smartphone. Today (and for many people), this can easily translate into access 24 hours a day!
With QR codes, you can almost instantly transform the mobile phone of your client in a single portable stage to present any tempting offer that you create to promote and sell your product or service.
So you see, QR codes are a true interactive advertising and mobile format . But this alone will not lead your customers to use these nasty little codes. Nobody wants to read or view an ad. However, they want something that can satisfy a need, quickly and conveniently and playful.
Keep this in mind will help you to integrate the use of QR codes in your marketing strategy in a way that will work for your business. Your customers will love to learn all about what you have to offer them simply by looking in the palm of their hand. If you properly use QR codes, they simply WORSHIP your QR codes lead them directly to a web page or any kind of interactive content can be published.
In short, an exciting marketing tactics, fun, simple ... and profitable.
Try the QR code below that links to the home page of this blog:
tactical marketing marketer-web.com

What is a QR code?



B M any of you be surprised to learn that this technology "peak" was actually invented in Japan there nearly 20 years. Denso Wave Inc., a subsidiary of Toyota Motor Company, created this digital device to track vehicles during the construction process.
A QR code is simply a two-dimensional bar code representing information graphically . These codes are very similar to traditional barcodes you find on cans and other products, but contain 100 times more information . A user can scan the code with a camera phone or digital tablet and have access to a huge amount of information, either directly from the code or receiving a link to a source of information such that a website.
The two-dimensional nature of QR codes means that they have a large surface allowing them to hold thousands of alphanumeric characters that can contain web URLs, text and other information such as photos, videos, graphics and more. QR codes can even dial a number or generate text messages!
In fact, it is more than a marketing tactic, it's like having the ability to control the smartphone of your potential customers almost anywhere in the world.

Now that you know the technical aspects of a QR code, you will learn the most important from a marketing standpoint tactical characteristics.

QR Codes: a marketing tactic
U do the misconceptions most common regarding the secret of success in business is to believe that once you have a great product or service to sell, your job is done. It is of course important to have something to sell that meets market expectations, but customers must learn this great news .
You must find a way to make this information known to all kinds of clients who really want what you are selling. This might sound simplistic, but stay connected with a target customer is in fact one of the most time-consuming aspects of any business activity, whether online or in the real world.
Here's why it's so hard to be heard and noticed: there are thousands of people like you, for example, who run their messages and promotional offers towards their potential customers. That being said, you must find a way to make you stand out in all the noise and all this mess.
The subject of this article is a marketing tactic called QR code. But there are many other tools you can incorporate into your arsenal of marketing tactics. Again, the challenge is to determine which you choose. This article explains why QR codes are to be used absolutely, whatever your business, online and offline.
Quickly, here are some reasons:

They work! clients meet code scanner they face and act to get more information about products / services promoted by these codes. According to market research firm comScore MobileLens, there are over 18.8 million mobile phone users in France is so many people that can read QR codes.
The future of QR codes is bright. 18.8 million users is a respectable number, but experts agree that this figure will grow significantly , which correspond to a huge growth in the use of codes QR in the coming years. Scanlife (a provider of QR codes) reported that the first quarter 2011 to first quarter of 2012, the number of individual users code scanner via its system has tripled. NOTE: While its use is on the rise, how QR codes are used ... changes considerably. You will be aware of this information to succeed. But do not worry because in this guide, you will learn everything you need to know about their use.
Cheap! Unlike a printed brochure or poster, the QR code is a marketing tactic that you can create for free. There are many services for generating QR Code, including:
BookBeo - http://www.bookbeo.com
Unitag - http://www.unitag.fr
tactical marketing with QR codes
The e success of using QR codes as marketing tactic is the strategic way you use these codes in your communication plan. For example, there is 15 years, maybe you'd placed an ad in a newspaper to promote your store and your product. In this ad, you would encourage your market to visit your store or call for more information.
Nowadays, you can sell your products or services online in addition to offline options. And information online can be included in the same advertising that you place in your local newspaper (print or online editions ...). The big difference is that today, instead of including a long or difficult URL storing a physical address in your ad, you can (also) include a QR code. Thus, potential customers with smartphones get all the necessary information using a reader application installed QR code on their mobile.
You obviously need to understand how your potential customers are using QR codes. This is discussed in the next paragraph.

How public he uses your marketing tactics (QR codes) for information.
N ou will see how your target market actually uses QR codes to obtain information. The simple answer is that they have read or "scan" a QR code to get the information you are presenting.
The QR code is a square dots in a square pattern set against a black background or color. Businesses and organizations using QR codes place them prominently in newspapers or magazines (paper), on posters in the street, in public transport etc. ... or dozens of other places where the potential client may strongly to surrender.
QR Code Readers
Once your audience sees the QR code, it must scanner using an identical procedure to photography, except that a special "application" type "QR code reader" is required to successfully scan the code.
a marketing tacticYour audience will then be driven to your website or to another destination to receive more information. Applying QR code reader turns a smartphone ... a QR code reader. There are many applications of QR code reader available for various smartphones equipped with different IOS, which of course Android and Apple.
Examples: QR Droid, Mobiletag QR Code Scanner, bookBeo ...
Some readers are equipped with features quite interesting:
Setting up alerts
Text display
Adding events to calendars
Opening URL in a browser (this is the minimum ...)
Collect the contact information (for your database contacts)
Sending emails
Texting (SMS)
Geolocation
Connection to wifi
Call other phones
The fact that QR codes require the possession of a smartphone or tablet computer can in many ways be a limiting factor you should consider when creating your marketing tactic marketing. Everybody does not have smartphone ! In fact, a recent study by Nielson Research dating back to 2012 shows that slightly more than half of mobile phone subscribers in the United States are the owners of smartphones. Although it still represents a large number of people, if your target market is in the half of the population that does NOT use of smart phones, there is no need to spend time and marketing resources in a "QR code operation ".
This leads us to an important point about market research. You can not know how your customers interact with your company via QR codes, but you can use the current market studies to draw assumptions about who might be the most likely to buy your product. With this information, you can then observe the behavior of your target group to create a marketing tactic that confirms, first, the ability to market your access to QR codes, and secondly, the places where your target market is likely to be found with his phone in hand.
As an example, here is more data from Nielson Research dating from 2012 to about smartphone users:
50.9% of mobile phone souscriptrices bought smartphones in March 2012, against 50.1% for men. The difference is not significant.
The use of smart phone is popular with the younger generation - especially the 25-34 age bracket: more than two people in this age three have a smartphone.
If you are planning to start a QR code campaign on a large scale, so better make a specific market study to see if your investment will be profitable.
By cons, if you use QR codes simply as a complementary tool of communication , there is no risk because most of the tools is free . At worst, you will need ink for your printer if you generate brochures or business cards with QR codes!

Ideas to effectively use QR codes as marketing tactics
U do once you know your target market is potentially user-generated QR codes, it is time to start having fun! You need to determine all the perfect places to place a QR code that can turn a simple business card or advertisement in a newspaper in a lively, memorable and useful experience for your potential customer . In addition to this positive experience, you want to ensure that your efforts will generate SALES!
To help you identify where to place your code, it's a good idea to first think about how QR codes can improve your communication with consumers. For example, QR codes can:
Improve the customer experience in your physical trade by giving them something to do while waiting for their purchase is processed, their food is delivered, etc ... For example, imagine your online customer in a clothing store. Instead of waiting impatiently for the 5 people in front pay, he can scan a QR code on a poster near and watch a video of the fashion season ahead.
Inform your customers about ongoing promotions including a QR code on an external display to provide discount codes to retrieve to your website.
Help you learn more about where your customers interact with your brand. QR codes can also be used to tell you how many of your online visitors come from advertisements placed in a newspaper or magazine, allowing you to determine whether this investment provides the expected results.
Some questions to ask when marketing tactics you develop your investment strategy QR code
Do you want to educate / inform your market about certain aspects of your product and your service? Perhaps the usefulness of your product is not it pretty well known and a short video or graphics accessible via a QR code can be enough to quickly inform your market when it is away from home.
Would you like to improve your image of a point of view "trust"? For example, if your business provides bags of baby food for new moms, trust can be a major factor in your market when choosing a product like yours. You can often build trust with this market by providing relevant and reliable information about the education of children (not necessarily about your specific product).
Would you like to create anticipation and generate a desire for a huge launch you prepare? Provide small clues via videos, pictures or even recordings can really help to arouse the curiosity of your audience and can be very profitable by including QR codes in your launch strategy
Do you want to distribute coupons to help get a wider audience? Sometimes all you want to do is increase your market share and one of the ways to do this is to take customers from your competitors through sales gimmicks! Using QR codes strategically placed, you can quickly provide these coupons to your customers.
You can ask many more questions to make sure you develop tactical marketing ideas related to QR codes. Objectives may be to increase sales in the first quarter, more subscribers on your list, build an image, promote a new product or a new service, etc ...

Where to place your codes? Some suggestions.

In congresses, conferences and exhibitions: there is often too much information to digest for those attending conferences and exhibitions. Think about your own experience when you visit trade stands and you bring home bags filled with all sorts of trinkets designed to help you remember some products or services offered by a vendor stand. Many people end up throwing these trinkets without ever connecting with companies who have worked so hard to prepare these small objects marketing.Avec a QR code, you can share videos, profiles, product / service, contact information and many more , without loading your potential client packages it does not need at this time. Once the QR code is scanned, your potential customers can save the information to their smartphones and databases for contacts in the future, find them easily when they have besoin.Placez these QR codes on banners placed different locations in conferences and conventions. In these events, these banners located in public spaces such as the registration area and walkways (vertical banners are excellent here), tables (registration tables, the refreshment area, information tables ) on t-shirts to be worn by delegates or team - especially if you're one of the sponsors of the conference.
In informal meetings (or formal): applies to persons who have met in forums during work sessions, training or anywhere else (restaurant, etc ...) and want to continue their discussions so more serious. Since those attending such meetings have common interests in a topic or a particular product, you should make sure you tailor the information you provide via your QR code to reflect the interests of this group. If you attend yourself to these events, you can consider placing your QR code on your t-shirt and / or business cards.
For shops around: If you have a managed from a commercial office space business, place your QR code on your door. Do you offer through this code could consist of brief about the location of your business information, opening hours, phone number and the URL of your website, etc. ... Another place where your QR code, in a place of retail as a store or restaurant is the receipt or invoice. You might consider providing information on how customers can join your list of subscribers for more information and promotions. Store customers who are in the same area as you are often used because they live or work nearby. If this is the case, they will want to know when to place your promotions to be able to predict in advance.
In print advertisements: The print ads in your local newspaper or trade magazines can be very expensive and are increasingly depending on the size of the pub. You can control the cost by placing smaller advertisements. However, this means that you have less space to share, regardless of the graphics and texts you need to get your message. In addition, if you try to drive traffic to your website, the address of your site may be too long or difficult to remember. The solution: QR code. Thus, all customers have to do is scan your code to get almost immediate access to your page or other content you want to promote.

Tactical Marketing and Creativity
Some less obvious places to use QR codes creatively.
Make a gift and win customer
S potify, music service free online and on demand found a marketing tactic of using QR codes that supports the product itself. They created an application that is downloaded by users who scan the QR code of the company. The application allows users to share with their friends a virtual audio card containing songs from their playlist.
This is not only a creative use of QR codes, but demonstrates how to share content that users enjoy. The only effort required by the user is a scan 2 seconds using a smartphone and voila! The user has a new application that will allow him to share something beneficial with the friends network. Spotify is not only regarded as an undertaking to share free quality products, but those who scan the QR code becomes a part of the advertising and promotional network Spotify (gracefully and somehow virally).
Identify problem areas to your customers
As Spotify has generated many customers through its application of virtual card, you can generate new customers by detecting opportunities to remedy minor problems of your prospects.


tactical marketing with qr codes
FirstBank has found that the most annoying times for travelers were waiting for flights in airports.
The flight is delayed or because of safety rules requiring passengers to arrive at their doors hours before departure, travelers end up waiting and waiting and waiting. So FirstBank decided to include on his posters of the Denver International Airport a QR code allowing travelers to download Sudoku or full versions of ebooks.
A nice way to wait until the flight ... and a good marketing tactic.







Contact hairdressers, doctors, municipal offices, hospitals, laundries, administrative offices and other places where people have to wait and ask if you can include identifying top tables which present the name of your company and QR code. Anything you can do to improve the lives of your potential customers is a great marketing tactic to talk to you ... especially if it's free.
Provide real-time information
P our those traveling by bus into town, think how nice it is that advertisements include bus information in real time about traffic. Nothing is more frustrating than being in a bus without knowing if your trip will take place according to the plan or not. If you know that traffic can cause you to be late, you can change your plans or prevent people waiting for you. The real-time information can be useful in different ways , whether in a bus or in a mall crowded. So keep this in mind and consider linking QR codes to websites providing real-time updates on traffic or sports scores, or other events in real market could enjoy your time.
QR codes on packaging

S i you distribute products, be sure to include your QR code on the packaging. Often packages include logos or other information which have no interest for the consumer. However, some consumers keep boxes for storage and later use. Why not make sure that your package works for you by including a QR code and a slogan to encourage users to scan!
Let's say you manufacture frames that are packaged in brown cardboard boxes to be delivered to customers. And if these boxes had something interesting such as a voucher for future purchases, only accessible by using the QR code on the package available?
The frames are the kinds of things that your customers might buy again, so the opportunity to save money for future purchases will be for them certainly very attractive. When you decide what to put on your packaging, be creative, but think carefully about the preferences of your market.

Are they repeated buyers ? Give a voucher for future purchases.

Your market he has the sense of humor ? For example, parents may love the jokes about the family. Put a joke on your package and offer access to more jokes via your QR code. Of course, the page you create for visitors of this campaign include free jokes AND offer a discount or a premium for your products.
QR codes within your books - Kindle and printed

S i you have published a book, you have an ideal location for a QR code. How many times have you read a book and wanted to know more about the author or other titles by this author? Of course, there is usually information on the cover or on a page of the book, but you must take the time to write the URL on a piece of paper that you might lose the next day.
Your customers might have lived same experience. So why not use QR codes to lead them to your website and make more sales ?
By including a QR code in your book, fans of your publication can easily access your site and the information that you have submitted to please fans and new visitors mine. Consider the location of your site where your visitors should land. If the QR code is the "author bio" page of your book, you might want the QR code takes them on a page of your site that describes you or that describes the author of the book you published.
Following the same reasoning, if the QR code is on the page of your book that lists the other titles you have published, you will want to ensure that your code leads visitors on the page of your site that provides information on other securities , including information on how to purchase other securities.
Remember books for Kindle Just because your audience reads your book on an apparatus for scanner (a smartphone), it does not mean they can not have access to information from a QR code that is in your book for Kindle.
All you have to do is make this QR code "clickable."
Have you ever clicked on an image in a document that you read online to be directed to another part of the site (linked to this image)? You might have already done and it is because a link has been associated with this image. The same process used to make an image map can be applied to your QR code because that a QR code is simply ... an image .
Consider the following examples that you can customize and use for your own QR code:
For example: HTML a normal QR code looks like this:
<img src="http://votresiteweb.com/images/votreQRcode.jpg">
To insert a link, all you have to do is to put in a link tag.
example:
<a href="http://votresiteweb.com/qr"> <img src="http://unautresiteweb.com/images/votreQRcode.jpg"> </ a>
With this small change, allow visitors seeing the QR code on their smartphone to view the content simply by clicking it.
QR code in your header
I nclude a QR code in your header trading may seem redundant since most headers already have a URL. In addition, you want to ensure that anyone who receives your header to be able to see your website clearly and explicitly stated above. So why do you bother with a QR code?
The answer is that you can include both for different reasons. To encourage the recognition of your brand, it is certainly essential to include your URL written in the logo of your header and other contact information. However, we live in an age where people are always in a hurry. In an emergency, many will appreciate anything you can do to give them what they need quickly and efficiently. With this in mind, consider how your customer will appreciate pressed to be able to scan your logo header and be led almost instantly to the page of your site for visitors like him. Customers Win ergonomics : it's very good for you.
Your client does not have to be bored to type a URL on a tiny smartphone. He has only scanner to be dazzled by the creative and interactive content to your site!
Although QR codes are usually in black and white, they can contain color and even a level of design that can complement the look of your header. You must go on QR code generators to create more advanced this kind of "look".
Treasure hunts as a marketing tactic
S i you have multiple sites or you want to form a joint project with other business owners to generate openings and new subscribers for all of your business, why not create a marketing tactic called " treasure hunt ! "Promote prices to be won on banners placed in shops, on participating sites, blogs and regional posters.
Each QR code on the signs of these places could be part of a treasure hunt developed, offering clues in each QR code that would lead customers to various blogs and web sites of participating companies.
You could put participants challenge of deciphering coded messages and answer questions to win prizes. Your QR codes could also offer podcasts and downloadable videos created by different partners in this joint project.
All this is obviously doable if you do not store or actual store: if your business is based solely online, you can launch an operation "QR code" on the theme of a virtual treasure hunt .
Use QR codes on bumper stickers and decals for vehicles

C ow many times have you read a sticker or decal razzle-l'oeil on the window or vehicle body? Probably very often and the same applies to most people. In our vibrant cities, the nature of our roads is such that often, traffic is slow and you will stay a long time behind a vehicle with nothing to do but look straight ahead, the road and, of course, the front shock and the car or truck in front of you. This wait state is the perfect opportunity to advertise a business using a text that your audience can read while driving.
Since it is dangerous and prohibited to use a smartphone while driving, your audience will be tempted to scan a code on your sticker or on the body of your vehicle when walking down the street or in a parking lot. If you have a car, truck or any other vehicle for business use, consider affixing a QR code.
Learn from the giants

I t is useful to observe how large companies use QR codes in their marketing tactics. I challenge you to eg not find QR code in news magazines, general newspapers, and daily or weekly general press. Often adopted marketing tactics can be adjusted to meet the needs of smaller businesses. While large companies often have marketing budgets 10 times, if not 100 times larger than those of small and medium enterprises, the methods they use to solicit their clients are often based on principles that apply to anyone involved commercially .
How not to use QR Codes
N e have explored many ways to use QR codes effectively, but it is equally important for you to know how NOT to use them. You would be surprised to learn that many people use QR codes so that it is impossible to trade generate no income due to these efforts. I'm sure you do not want to be part of this group of unfortunate ...
Make sure the QR code works!
The size and detail can make the difference between a QR code that works and one that does not work. If your code is too detailed or too small, it does not necessarily work on older models of smartphones. Also pay attention to the materials used for your posters, your printed business cards, brochures, your flyers. Sometimes posters are laminated with surface agents too bright or too disorders that interfere with the functions of scanning smartphones modest photographic capabilities.
Think about the location
Always keep the actions and needs of your audience in mind . If you do, you certainly do not commit the mistake of placing your QR code on posters placed in a cart on the side facing inwards. Unless you are very flexible and able to contort yourself easily scan a QR code with advertising located in a bizarre place is not only daunting, but do not will certainly take place. A pub with a QR code scanner that nobody wants is a loss for advertising. Remember to place your advertisement in places where your target audience can easily scan the QR code.
Consider steps
Scanning a QR code is a public act that demands an effort from the user. If this is the first time a user decides to act on a QR code in an advertisement, it certainly does not have a QR code reader and will make the effort to download one (most are free) even before being able to "scan" the code.
should therefore ensure that this effort does not lead to disappointment . To do this, think about where your prospect will land after scanning the code. Try to avoid the home page of your site, unless it is very relevant to the context of your advertising.
Suppose you're promoting your expert translation services in advertising. You do not want your QR code takes them to your home page, where you introduce your visitors to your overall service offering. The pub was related to a particular service - translation. So make sure the QR code will take visitors to the page of your site relating to this specific topic .
In the old era of textual advertising "one-dimensional" your prospects took note of information from your ad and you could Hopefully they correctly record the number and website. If they had not done correctly, you lose a potential customer.
interactive In today's world, not only your target market has nothing of note (smartphones record everything), but your QR code can even place your customer directly in touch with you after a simple photo via mobile phone . As mentioned earlier, you can set all sorts of ingenious actions in your QR code . Your code can direct the phone of your potential client to you directly calls . This is the ultimate in interactive technology. Think of times when you see an advertisement for an attractive restaurant or a play that you wanted to see, but with nothing on hand to scribble telephone number or other information such as open days or . schedule sessions
in the case of options, consider the number of bookings facilitated by the use of a QR code on the internet or any other media site a shot and scan the phone number is dialed automatically. There are currently more than provide the date and time and the reservation is made.
Studying these examples should give you ideas on how to position the use of QR codes to provide a real service to your prospects . This technique is really simple, free, so why go?
How to turn your QR codes?
You do not necessarily want to send everyone to the home page of your site. There are various types of content you can put a QR code link to effectively promote your business and serve your audience. For example:
1. Your contact information . Sometimes, in an advertisement, all you really need is reduced to provide your contact information. Insert a QR code allows your target audience easily see your information and record. Ease the life of your prospects : do not send them to your home page. Thus, they will not have to operate on a tiny smartphone screen to get to your contact page. They might want to give up before you even get there. Relate directly to your contact page if the goal of your advertising (eg if you are a consultant and ask potential customers to contact you for more information, make sure your contact information are the easiest to get that is via your QR code thing).
2. Visual your product . If your product is difficult to explain in advertising and requires a visual presentation for potential customers really understand what you offer and how it can meet their needs, give them access to a better image or a video . Make sure your QR code leads the public directly to this product demonstration.
3. You! If you are a consultant, lecturer or instructor with a great personality that really sells your expertise to the public, do not hide it on your website or do not make it difficult to reach via a QR code. Remember to link your QR code directly to one of your podcasts to a short video presentation . Let your potential customers to listen, to see and to experience your best because you sell your personal expertise.
4. Website optimized for mobile . No matter where you send your audience on the web, make sure that the URL to which you connect your QR code is optimized for mobile. Remember that the majority of your visitors will connect via their smartphone and if they reach the site is not optimized for mobile, your audience will not have a very pleasant experience and could not take the time to digest the information that you have prepared for them. With optimized for mobile site, type, and layout are automatically adjusted to be read and easily consumed on the small screens of smartphones. Remember that what you provide is as much an experience than just information. You should therefore do everything in your power to ensure that your customer experience is positive.
5. Vouchers . Promote good generous and enticing discount, you provide your audience as a gift when they scan your QR code. This is a gift that encourages your audience to buy and it is a solid marketing tactic.
6. Your social media properties . Remember that your QR codes can support / enhance your other marketing activities , in other words, your marketing tactics can be part of a marketing strategy.
Initiatives to support your social media plan to connect your QR code to your fan page on Facebook, your Twitter profile , panel discussion of your business or your blog profile, where applicable. Whenever you want to invite your audience to participate in a dialogue about a subject that you know, enthrall (and you will actively promote on social media), invite them to these properties branded your personal or business profile support for highlighting your expertise within the relevant market.
When a visitor uses a QR code that takes them to the social profile of the company, it can then view your conversations and begin to track your activities on the site. An excellent approach is to use the same graphic on your website and your Facebook and Twitter accounts . The prospect will you more easily identify passing from one medium to another.
Test
T out what you do to sell your business should be tested to determine whether or not you succeed in achieving your goals. If your marketing efforts are not successful, an analysis of the results should help you to find the cause.
There are many free and paid services on the web offering analytical devices to monitor the performance of your QR code. Unfortunately most are in English:
QReateBuzz - www.qreatebuzz.com
Tago - www.tagomobile.com
BeQrious - www.beqrious.com
Except ... bookBeo!
Current trends about QR codes
E n preparing to implement your own strategy to effectively use QR codes as a marketing tactic, it would be useful to obtain a solid understanding of trends and future possibilities regarding their use.
Scanlife, a global provider of resources for mobile barcode, data analysis and processes the traffic of more than 5 million users and thousands of campaigns QR code unique worldwide. Here's what they reported 2012:
The total scans QR codes continues to increase - 13 million scans were treated during the first quarter of 2012, showing an increase of 197% over the previous year.
Marketing campaigns using QR codes successfully lead either to videos , either to application downloads , either to details concerning the product of the company.
The use of the operating system the iPhone has increased 6% compared to the last quarter of 2011 and now provides an equivalent traffic the Android operating system. IPhone and Android smartphones provide 93% of total traffic QR codes.
Men continue to be the kind using the most QR codes (studies show that the use is divided into 68% male, 32% female).
Young people tend to be the main users of QR technology - 25-34 years represent 35% of total use, followed by 35-44 (20%), 18-24 (16%), 45 - 54 (12%) and 55 (9%) and under 18 (8%).
Future Trends
N ou will see some examples of the current development of QR codes. I wish to integrate this section the result of the latest studies in Europe and in France (source: comScore, as already mentioned).
In Europe there is a higher scan QR codes of 96% year on year , with an average of 17.4 million users per month (France, Germany, UK, Italy, Spain). In France, in 2012, we reach 3 million users per month.
Regarding the nature of the destination site , is the general description:
Information about products / services
Information on events
Coupons or special offers
Applications
Information on charities

Examples of campaigns:
tactical marketing

R egardez above how a well-known beer brand operated in a unique way the marketing potential of QR codes. code appears on the glass when it is full of ... dark beer. If the glass is empty or if the beer is blonde ... can not see anything!
Here is a first example in the Paris metro: inserted on a poster, the code provides access to the merchant's site (in this case a dealer shoe).
a good marketing tactic

And below is another example for a shipping company. In this case, the code leads directly to seasonal promotions:
tactical marketing with QR codes

( Personal Note : I am not sure it is relevant to the QR code in the Paris metro as it is difficult to capture network ...)
To conclude

A USSI long as you use QR codes taking into account the needs and preferences of your customers, you'll be on the right path. Open your QR marketing tactics using some ideas found in this article, weigh the results, adjust and repeat.
This recipe is cheap to retrieve a specific clientele and often high purchasing power.